Brands should invest in a 3D product configuration tool. 3D product configurators are the next step in ecommerce. Brands that use 3D product configurators have the potential to achieve a higher ROI, reduce manual operating costs and return on investment, eliminate costly errors and improve customer experience.
How Does A 3D Product Configurator Assist?
Traditional Product Pages And Showrooms Are No Longer Sufficient
Traditional product pages that have 2D images are no more sufficient. A growing number of products can be customized in some way. How can customers be sure of the customizations they have made without actually seeing them? Using still images to display items or customization options is not a good idea. This can lead to dissatisfaction among customers and high returns rates.
You should also consider rethinking your strategy if you still require customers to visit your store or showroom in person to place custom orders. You cannot scale in-store customizations. This is why you won’t be able to grow your regional or global sales.
Modern customers expect personalized experiences and more engaging experiences. Personalization is taking center stage. They are more inclined to personalize and customize products with different colors, fabrics, engravings, etc.
Customers expect brands that provide consistent experiences that are more like real life while still catering to their needs. Businesses that continue to use 2D imagery will face persistent problems such as poor retention, high rates of returns, low personalization, and other challenges.
3d Product Configurators: Higher ROI, Less Returns
Enterprises should look at ways to increase their ROI. These include opportunities to improve customer engagement, personalization, positive experiences, and lower returns. Customers can visualize their products in 3D by having configurators that display the configurations and selections they have made. Businesses can add significant value by using a 3D product configurator.
Get Better Experiences And Higher Engagement
Customer buying a kitchen cabinet for the first time wants to see the various customization options, including the color, drawer count, depth, and length. Customers can view a 360-degree virtual model, receive pricing, and place orders for the exact configuration they desire with a 3D product configurator.
A 3D product configurator is a better option than a static product page with lots of images. It allows customers to visualize their preferences in real-time and provides a more personalized experience.
Increase Product Optimization And Innovation
Why make products that have limited sales potential? It would be more beneficial to test new product ideas before committing them to production.
Enterprises can simplify manufacturing processes by gaining a comprehensive understanding of customers’ preferences. These product visualizations are 3D and allow customers to spend more time looking at customized options and comparing prices before ultimately purchasing them.
This reduces manufacturing costs and product waste and promotes innovation. Businesses can also integrate back-office systems, such as a customer database platform (CDP), or customer relationship management (CRM), with their 3D product configurator to track and manage customer journeys.
Get Higher, Faster, And More Profitable Sales
A 3D product configurator is a tool that helps businesses increase sales. It guides customers through the buying process, without having to involve their sales staff. The configurator allows customers to visualize their needs and receive a quote. They can also make payments online without having to speak with salespeople.
There Are Fewer Returns
While a simple returns policy is an asset to any online retailer, every retailer would like to see a lower return rate and increase profit margins.
Customers are much more likely to buy what they see online if they have a 3D product configurator. Customers can see the product from every angle and change colors and materials. They can also view 3D product configurators that allow them to accurately depict different materials (e.g. rough fabric vs. smooth silk).
